Trusted Car Dealer

Novelty Ather is your trusted authorised Ather dealership.

Service & Maintenance

We have 2 service locations serving you across Amritsar.

Customer Service

Our skilled team ensures a hassle-free bike buying experience.

About us

Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group. Today, NOVELTY has evolved into a dynamic enterprise with a strong presence across multiple sectors including NOVELTY SWEETS, NOVELTY HYUNDAI, NOVELTY TATA, NOVELTY MAHINDRA, NOVELTY TVS, NOVELTY ATHER, along with its retail destinations, Novelty Mall Amritsar and Novelty Mall Pathankot. Each vertical reflects our commitment to quality, innovation and customer satisfaction.

Owning a vehicle today is about more than just mobility, it is about embracing innovation, sustainability and a smarter way to move. As an authorised dealership of Ather Energy, NOVELTY ATHER is committed to delivering a seamless, future ready and customer focused experience. Our experienced team provides personalised guidance to help you transition into electric mobility with ease, while our trained professionals ensure complete support for all your service and maintenance needs. From assistance with charging solutions and finance options to insurance and genuine accessories, NOVELTY ATHER offers a complete ecosystem designed for convenience and peace of mind. Backed by advanced service infrastructure and company trained technicians, we deliver efficient, reliable and personalised support throughout your ownership journey. At NOVELTY ATHER, we are driven by innovation and a commitment to excellence, inviting you to experience a cleaner, smarter and more connected way to ride